2011年下半年,中国家电产品出口环境依然严峻,一方面国际经济环境恶劣,美债、欧债危机蔓延,新兴市场通涨加剧,其中,中东、北非等重要区域政治环境动荡;另一方面,国内原料价格不明朗、劳动力价格上升、物流成本、管理成本等均在上升,成本之痛继续困扰家电企业。同时,贸易环境也在发生更多变化,汇率的频繁波动、人民币升值、部分国家大幅提高进口关税,反倾销以及各种贸易壁垒均在考验中国家电出口企业的竞争能力。在这种大环境下,家电出口增长趋势进一步减缓,加上部分产品进 In the second half of 2011, the export environment of China’s household electrical appliances remained harsh. On the one hand, the international economic environment was harsh. The spread of the U.S. and European debt bonds and the debt crisis in Europe and inflation in emerging markets intensified. The political environment in the key regions such as the Middle East and North Africa was volatile. On the other hand, Domestic raw material prices are uncertain, labor prices, logistics costs, management costs are on the rise, the cost of pain continue to plague appliance business. At the same time, more changes have taken place in the trade environment. Frequent exchange rate fluctuations, the appreciation of the Renminbi, the drastic increase of import duties by some countries, and the anti-dumping and various trade barriers are all testing the competitiveness of Chinese home appliance exporters. In this environment, the export growth trend of home appliances to further slow down, together with some products into