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本文通过分析市场营销、市场导向、关系营销与实施供应链管理相互关联、密不可分的关系,揭示出三者对实施供应链管理所产生的积极影响。
By analyzing the relationship between marketing, market orientation, relational marketing and supply chain management, this paper reveals the positive impact of the three on the implementation of supply chain management.