众所周知,旅游业是服务类行业。它的主要工作就是为旅客提供服务。伴随社会主义市场经济的快速发展,旅游行业也相应在不断壮大。社会对旅游服务人才的要求也越来越严格。针对这种社会发展状况,本文分析了中职教育培养学生服务意识的障碍,并提出了扫除障碍的一些策略。旅游业实际上是一个窗口行业。它的宗旨就是要为旅客服务。这就要求旅游专业的学生,除了要具备扎实的职业技能 As we all know, tourism is a service industry. Its main job is to provide services to passengers. With the rapid development of the socialist market economy, the tourism industry is correspondingly expanding. Social requirements for tourism service personnel are also more stringent. In view of this situation of social development, this article analyzes the barriers to cultivating students’ service awareness in secondary vocational education and puts forward some strategies to eliminate obstacles. Tourism is actually a window industry. Its purpose is to serve travelers. This requires travel major students, in addition to have a solid vocational skills