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博弈指的是研究人们如何进行决策,以及这种决策如何达到均衡的活动。通俗地说,就是通过选择最佳行动计划来寻求收益或效用的最大化。博弈论是一门以数学为基础,研究对抗冲突中最优解的学科,是运筹学的一个分支。近二三十年来,博弈论得以发展和完善,并在政治、经济、军事、外交、语言和文化等各个社会领域都有广泛的运用。本文从语言文化博弈、身体文化博弈、企业文化博弈、影视文化博弈以及互联网文化博弈五方面的应用体现进行阐述,指出要正确运用博弈策略,用博弈学的眼光来指导生活和工作。
Gaming refers to the study of how people make decisions and how such decisions are balanced. To put it in a nutshell, it is to seek the maximization of benefits or utility by choosing the best action plan. Game theory is a discipline that studies the optimal solution to the conflict based on mathematics and is a branch of operations research. In the recent two decades and three decades, game theory has developed and improved and has been widely used in various social fields such as politics, economy, military affairs, diplomacy, language and culture. This article elaborates from five aspects of the application of language and culture games, body and culture games, corporate culture games, film and television culture games and Internet culture games. It points out that we should correctly use the game strategy and use the game theory to guide our life and work.