西仓对于西安人家喻户晓,历史上是政府粮仓,现为西安市著名的花鸟虫鱼市场,同时也是最具陕西关中市井特色的集市之一。随着社会发展西仓本身所具备的历史作用逐渐消失,而民间集市的发展取而代之,但其存在形态并不尽如人意。作为一带一路下的西安在挖掘历史文化内涵,打造西安大都市形象的背景下,聚焦于西仓的开发建设与营销宣传显得尤为重要。本文通过考量西仓的历史流变和发展形态,探讨西仓作为市井文化的营销策略,着意让西仓成为具有老 West warehouse for the well-known people in Xi’an, the history of the government granary, is now the famous flower and bird insects fish market in Xi’an, Shaanxi is also the most Shaanxi market characteristics of one of the markets. With the gradual disappearance of the historical role of West Cang itself in social development and the development of the private market instead of it, its existing form is not satisfactory. As the Belt and Road Xi’an in digging historical and cultural connotation, to create the image of Xi’an metropolis in the context of focus on the development and construction of West warehouse marketing and marketing is particularly important. By considering the historical changes and development patterns of West Cang, this paper discusses West Cang as a marketing strategy of Cangjing Culture and intends to make West Cang