搜索引擎优化(SEO)对电子商务网站的网络营销起着重要作用,本文对电子商务网站中的搜索引擎优化技术从网站建设、页面优化、关键词优化、链接策略几个方面进行了探讨,对在优化过程中的相关策略进行了分析。 Search engine optimization (SEO) plays an important role in the e-commerce website’s network marketing. In this paper, the e-commerce website search engine optimization technology is discussed from several aspects such as website building, page optimization, keyword optimization and link strategy. The relevant strategies in the optimization process were analyzed.