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广告的形式五花八门,传播效果参差不齐。本文通过对广告形式的分析来解读情景互动广告的优势所在,并对情景互动广告的要素及应用进行阐述和分析,将这种无声的互动广告形式以有声的方式转述,解析创意情景和互动交流在广告传播过程中的重要意义。
Advertising in a wide variety of forms, the spread of uneven results. This article analyzes the advantages of Scenario Interactive Ads by analyzing the forms of advertisements, expounds and analyzes the elements and applications of Scenario Interactive Ads, and transcribes the Silent Interactive Advertising Forms in a vocal way to analyze creative scenarios and interactions The importance of advertising in the communication process.