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企业社会责任观经过了一个从社会义务观、社会回应观、社会绩效观、社会营销观到社会创新观的演变过程。由彼得·德鲁克首次提出的企业社会创新思想,既是企业社会责任观的新发展,也推动着企业社会责任实践模式从“赚钱行善”向“行善赚钱”的重要转变,也成为当今企业履行社会责任的新形式。同时,德鲁克的企业社会创新思想成为当代社会创新理论的源泉。
The concept of corporate social responsibility has undergone an evolution from the view of social obligation, social response, social performance and social marketing to the concept of social innovation. The idea of corporate social innovation put forward by Peter Drucker for the first time is not only a new development of the corporate social responsibility concept, but also a significant shift of the corporate social responsibility practice model from “making money and doing good” to “doing good” Become a new form of corporate social responsibility today. At the same time, Drucker’s corporate social innovation thought has become the source of contemporary social innovation theory.