为了解成都地区消费者对于男装消费的购买需求、支付能力、品牌认知度等情况,中国·常熟男装指数中心于2014年10月进行了成都市男装消费者需求的市场调研。问卷从年龄、职业、收入和家庭结构等方面来区分被调查对象的自身情况,获取他们的购买意愿和购买偏好,同时引入男装产品的自身特点,如材质、价位、功能和品牌等,挖掘它们对于消费者购买倾向的影响力。 In order to understand the consumer demand for men’s clothing in Chengdu, ability to pay, brand recognition, etc., the China Changshu Men’s Index Center conducted a market research on the demand for men’s clothing in Chengdu in October 2014. The questionnaire distinguishes the respondents’ own situations from their age, occupation, income and family structure to acquire their purchase intention and purchase preference, at the same time, it introduces the characteristics of men’s products such as material, price, function and brand to dig them Impact on consumer buying tendencies.