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非物质文化遗产本质上是特定社会情境下人们生产生活方式的符号表达。由于社会变迁,当前的非物质文化遗产正面临着文化生境破碎化、受众群体缩减化、传/继承人断层化、社区保护意识弱化等困境。为此,在旅游活动中,需要对其进行“生活化”开发,还原或部分还原非物质文化遗产赖以存续的社会情境,对其进行开放式利用,创建非物质文化遗产汇集地,真实再现非物质文化遗产赖以存续的生活情境;建立非物质文化遗产旅游利用专项资金补助机制;创新非物质文化遗产表现形式,使得旅游者能够在“惯常”生活情境中真实体验非物质文化遗产,领悟其丰富内涵。
The intangible cultural heritage is essentially a symbolic expression of people’s way of life and production in a given social context. Due to social changes, the current intangible cultural heritage is facing the difficulties of cultural habitat fragmentation, the shrinking of audiences, the fragmentation of successors / heirs and the weakening of community protection awareness. Therefore, in the tourism activities, it is necessary to develop, restore or partially restore the social contexts in which the intangible cultural heritages will survive. They should be open-minded and establish the places where the intangible cultural heritage converges. Realistic reproduction of the non-material cultural heritage survival survival situation; The establishment of non-material cultural heritage tourism use of special funds subsidy mechanism; Innovative intangible cultural heritage of the form, allows tourists to “habit ” life experience in the actual experience of non-material Cultural heritage, comprehend its rich content.