论文部分内容阅读
中国广告一年比一年热闹,一年比一年红火。2007年“中国教育部.电通广告人才培养基金项目——第二届中国广告人才培养研讨会”在长春举行;第二届全国大学生广告艺术大赛顺利完结;第十四届中国广告节在青岛顺利闭幕;2007中国大学生广告艺术节学院奖如火如荼等。似乎中国的广告业已步入先进行列。2008年,中国改革开放的第三十个年头;2008年,中国当代广告的第三十个年头;2008年,奥运会在北京召开;2008年,央视广告招标总额达八十亿;2008年,中国广告教育开办二十五周年……2008年值得期待,广告人尤为关注。
Chinese advertising year after year lively, prosperous year after year. 2007 “China Ministry of Education. Qualcomm advertising talent training fund project - the second session of China’s advertising talent training seminar ” held in Changchun; the second national college student art contest successfully concluded; the fourteenth China Advertising Festival In Qingdao successfully concluded; 2007 China University Advertising Arts Festival Academy Award in full swing. It seems that China’s advertising industry has entered the advanced ranks. In 2008, the thirtieth year of China’s reform and opening up; in 2008, the thirtieth year of contemporary Chinese advertising; in 2008, the Olympic Games were held in Beijing; in 2008, the total amount of CCTV advertising tenders was 8 billion; in 2008, China Twenty-fifth Anniversary of Advertising Education ... What to expect in 2008, especially for advertisers.