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随着网络的普及程度越来越高和网络文化群体的不断扩大,网络语言呈现出快速发展和广泛传播的特点。但是,从新闻传播学和语言学的角度分析,网络语言还处在初期发展阶段,需要通过不断发展和规范来实现自身的成熟和稳定。在这个过程中,体育新闻娱乐性的传播特点迎合了网络语言简约、趣味的特点,两者相互促进、相互发展。在两者共同进步的基础上,还需要体育新闻工作者不断加强自身的文化修养,把握好网络语言的发展规律,把网络语言的规范运用切实融入到体育新闻报道中去,不断创新和丰富体育新闻语言。
With the popularization of the Internet and the continuous expansion of the network cultural groups, the network language has shown the characteristics of rapid development and wide spread. However, from the perspective of journalism, communication and linguistics, internet language is still in the initial stage of development and needs to be matured and stabilized through continuous development and standardization. In this process, the characteristics of the amusement of sports news catered to the simple and interesting features of the Internet, and the two promoted each other and developed each other. On the basis of the common progress of both, it is also necessary for sports journalists to continuously strengthen their own cultural accomplishments, grasp the laws governing the development of cyber-language, integrate the normative use of cyber-linguistics into sports news reports, innovate and enrich sports News language.