论文部分内容阅读
商业街区满意度评价是当今城市“生态文明”建设的重要课题之一。通过对客户发放200份调查问卷,从商业街区的商业信誉、街区环境、街区服务构建商业街区客户满意度评价指标体系;对经营者发放180份调查问卷,从街区特色、商业街环境、商业街区服务等方面构建经营者的满意度评价指标体系。运用AHP方法,对衡阳市商业街区进行了满意度评价。
The evaluation of commercial district satisfaction is one of the most important topics in the construction of modern city “ecological civilization ”. The questionnaire was distributed to 200 clients to establish the evaluation index system of customer satisfaction in commercial blocks from the business reputation, neighborhood environment and neighborhood services of commercial blocks. 180 questionnaires were distributed to the operators, ranging from block characteristics, commercial street environment, commercial block Service and other aspects of building the operator satisfaction evaluation index system. Using AHP method, the satisfaction of Hengyang commercial district was evaluated.