本文通过采访东风随专党委书记张建华,了解到东风随专虽然拥有半个多世纪的改装历史,却因缺乏核心研发能力而在市场竞争中并不占据优势。未来,东风随专希望借助东风这个大平台,来推广专用汽车一体化的战略,并通过开发小众市场产品,以行业细分市场的客户解决方案来积累核心竞争力,从而撑起东风欲在专用汽车领域崛起的希望。 By interviewing Dong Jian, Zhang Jianhua, secretary of the Party Committee, I learned that although Dongfeng has a history of rebuilding more than half a century with the department, it has no advantage in market competition due to the lack of core R & D capabilities. In the future, Dongfeng Motor Co., Ltd. hopes to leverage Dongfeng’s large platform to promote the strategy of special vehicle integration and accumulate core competitiveness by developing niche market products and customer solutions in the industry segment, thereby propping up the Dongfeng Hope of the rise of the automotive field.