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一个自由企业在全面竞争中的长期成功,在于不断向顾客出售最佳价值,以换取预期的价格。换言之,“竞争”决定了一个企业必须采取“使价值令人满意”的方针,以达到产品或服务富有竞争能力的结果。这种最佳价值由两个条件所决定:功能和成本。——麦尔斯(L.D.Miles)
The long-term success of a free enterprise in full competition is the constant sale of the best value to customers in exchange for the expected price. In other words, “competition ” determines that an organization must adopt a “value-conscious” approach to achieving competitive products or services. This best value is dictated by two conditions: function and cost. - Myers (L.D.Miles)