前不久跟一个手机企业的老总聊天,他对小米模式尤为推崇,说起小米的操盘手法如数家珍。在他眼里,小米是纯粹靠社会化营销抓住第一批忠实用户的:小米把极少的费用用于在人人网、微博等媒体进行社会化营销,创始人雷军亲自写微博,并带领微博团队、客服人员等,与网友线上互动,于是几百万台“小米1”就这样轻松卖掉了。这位朋友显然是被小米“互联网化”模式的包装“迷惑”了,因为他并没有看到雷军的线下功夫:如果当初雷军没有每年做几十 Not long ago chatted with a CEO of a mobile phone company, he was particularly respected millet mode, talking about the familiar practices of millet trader manipulation. In his eyes, millet is purely rely on social marketing to seize the first batch of loyal users: millet to spend a very small fee for social marketing in Renren, microblogging and other media, founder Lei Jun personally write microblogging , And led the microblogging team, customer service staff, and online users online interaction, so millions of Taiwan “millet 1 ” so easily sold. This friend apparently was “puzzled” by the packaging of millet “Internet ” mode, because he did not see Lei Jun’s offline efforts: if the Lei Jun did not do dozens of dozens of years