中国茶行业有区域公用品牌,同时也有企业产品品牌。区域公用品牌的形成,大多数有着历史文化的渊源,它在茶行业发展中起着重要作用,具有较大的影响。近些年来,在市场经济发展过程中,茶行业企业产品品牌正在崛起,一批有影响力的企业产品品牌已经在消费者中树起了一面面旗帜,影响力正在扩大。茶行业区域公用品牌与企业产品品牌相互依存、相互促进,将是中国茶品牌发展的必然趋势。 The Chinese tea industry has regional public brands and also has corporate product brands. The formation of regional public brands, most of which have historical and cultural origins, play an important role in the development of the tea industry and have a greater impact. In recent years, in the process of the development of the market economy, the product brand of the tea industry enterprise is rising. A group of influential enterprise product brands have created a banner among consumers and their influence is expanding. Tea industry regional public brands and corporate product brands are interdependent and promote each other, will be the inevitable trend of Chinese tea brand development.