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广州毗邻港澳,是全国七大重点旅游城市之一。改革开放初期,接待外籍客人、华侨和港、澳、台同胞游客一直居于全国前列。然而近几年来,出现了外籍旅客人数徘徊不前、客房开房率下降的现象。更为明显的是国际旅游团在穗平均停留时间逐年下降:据广州旅游服务局统计,1985年是2.15天,1986年为0.98天,1987年为0.95天,1988年为0.8天,1991年仅为0.7天,1992年和1993年均不超过1天。由于对游客缺乏吸引力等因素,广州旅游服务的综合质量,在全国13个城市中由位居榜首跌至目前的第6位。这种被动局面,远远适应不了广州向现代国际大都市发展的需要,必须及时采取对策,尽快扭转。
Adjacent to Hong Kong and Macao, Guangzhou is one of the seven major tourist cities in the country. In the initial stage of reform and opening up, foreign tourists, overseas Chinese and compatriots from Hong Kong, Macao and Taiwan have been among the forefront of the country. However, in recent years, the number of foreign tourists has stagnated and the rate of opening rooms in rooms has dropped. What is more obvious is that the average stay time of international tourist groups in Guangzhou has decreased year by year. According to the statistics of Guangzhou Tourism Service Bureau, it was 2.15 days in 1985, 0.98 days in 1986, 0.95 days in 1987 and 0.8 days in 1988, only For 0.7 days, no more than 1 day in 1992 and 1993. Due to the lack of attractiveness to tourists and other factors, the comprehensive quality of Guangzhou’s tourism service dropped from the top of the 13 cities in the country to the current 6th. This passive situation can not meet the needs of Guangzhou’s development toward a modern international metropolis far beyond its reach. It must take prompt measures and reverse the situation as soon as possible.