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本刊曾关注过东南亚工程机械市场(见2012年11月刊),同属亚洲地区的另一新兴市场——印度,随着近日中国第一部《印度国情报告(2011-2012)》在京发布,再次吸引了行业内外的广泛关注。此前其他媒体曾大篇幅报道过这一市场的繁荣与利好,但在其巨大的市场需求背后还有不容忽视的贸易壁垒,印度工程机械市场也并非先前报道的那么兼容并包。本文将关注这一市场的繁荣需求及目前尚存的准入门槛等。
The magazine has been concerned about the Southeast Asian construction machinery market (see November 2012 issue), both belong to another emerging market in Asia - India, with the recent China’s first “Indian National Report (2011-2012)” released in Beijing, once again Attracted wide attention both inside and outside the industry. Previously, other media have reported extensively the prosperity and goodness of this market, but there are huge trade barriers behind the huge market demand. The Indian construction machinery market is not as inclusive as previously reported. This article will focus on the booming demand in this market and the current remaining barriers to entry.