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文化资源是文化产业赖以生存和发展的前提条件,是培育发展文化产业的物质基础。有效开发民俗文化资源,积极培育民俗文化产业,不仅具有维护国家民族文化安全的政治和文化价值,而且具有广泛的市场前景和独具特色的经济价值。在推进中国特色社会主义文化事业大发展大繁荣的历史进程中,依托独具特色、丰富多彩的四川民俗文化资源,培育和发展民俗文化产业,是四川文化产业的经济增长点。
Cultural resources are the prerequisites for the survival and development of cultural industries and the material basis for nurturing and developing cultural industries. Effective development of folk cultural resources, and actively cultivate folk culture and industry, not only has the political and cultural value of safeguarding the national culture and security, but also has a broad market prospects and unique economic value. In the historical process of promoting the great development and prosperity of the cause of building socialism with Chinese characteristics, relying on the unique and colorful Sichuan folk culture resources and nurturing and developing folk custom industries, it is the economic growth point of Sichuan’s cultural industries.