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电冰箱是我国城市居民家庭普及率较高的家电产品,在20世纪80年代末或90年代初期经历了一次销售高峰期。经过10年左右的时间,这些家电已经接近或超过了设计寿命期,标志着我国家电产品正在步入更新换代高峰期。目前电冰箱的社会保有量已达1.2亿台,但由于我国人口基数大,新增人口多,地区消费差距大等特点,市场仍有一定的发展空间。预计今后几年我国电冰箱的需求趋势为——城市以更新为主,农村以普及为主。
Refrigerator is a household electrical appliance with a high household penetration rate in China. It experienced a peak sales period in the late 1980s or early 1990s. After about 10 years, these appliances have approached or exceeded the design life cycle, indicating that China’s home appliances are entering a new peak period. At present, the social capacity of refrigerators has reached 120 million units. However, due to the large population base in China, the large number of new population, and the large regional consumption gap, the market still has room for development. It is expected that the trend of demand for refrigerators in China in the next few years will be based on the fact that cities will be mainly updated and rural areas will be mainly based on popularity.