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通过对北京城区居民有关艾滋病知识的调查分析，对世界艾滋病日前后北京市大众媒介进行艾滋病知识宣传活动的效果进行评价。发现通过大众媒介参与宣传艾滋病知识，北京市城区居民的艾滋病知识水平有了一定提高。尤其是对非艾滋病传播途径这类认识较模糊的问题的知晓率有了大比例的提高。而人们对避孕套的防病作用存在不正确的认识。同时社会上存在对艾滋病患者和ＨＩＶ感染者的歧视现象，就此作者提出了针对性建议。
Through the investigation and analysis of AIDS knowledge among urban residents in Beijing, the effect of AIDS awareness campaign on mass media in Beijing before and after World AIDS Day was evaluated. Found that through the mass media to participate in the publicity of AIDS knowledge, the urban residents in Beijing had a certain increase in AIDS knowledge. In particular, there has been a large increase in awareness of the more vague issues such as the route of non-AIDS transmission. And people’s condom prevention effect there is an incorrect understanding. At the same time, there is discrimination against AIDS patients and HIV-infected people in society, and the author put forward targeted suggestions.