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随着时代的发展、国家政策的限定,每家每户的子女都是独生子女,家长对子女的重视程度也有明显的提高,因此儿童商品市场逐步受到重视。但是中国儿童品牌的发展情况却不尽如人意,始终不能与国外儿童品牌相抗衡。本文浅析国内外的儿童品牌形象设计的发展现状,找出我国儿童品牌形象设计的不足之处,并对儿童品牌形象发展提出个人建议。
With the development of the times and the restriction of state policies, the children of every household are only children, and their parents attach more importance to their children. Therefore, the children’s commodity market is gradually being valued. However, the development of Chinese children’s brand is not satisfactory, and can not always compete with foreign children’s brands. This article analyzes the development status of children’s brand image design at home and abroad, find out the shortcomings of children’s brand image design in our country, and makes personal suggestions on the development of children’s brand image.