安徒生童话《卖火柴的小女孩》的结局里,卖火柴的小女孩的灵魂终于跟在天堂的奶奶重聚,读者在悲悯之余也总算有些许安慰。但是每个看完这个童话的小孩子,多数会有一个问题,要是小女孩能够把火柴卖掉该多好?其实如果转换营销思路,也许卖火柴的小女孩可以实现她的愿望,卖掉火柴,用换来的钱给妈妈治病。 In the end of Andersen’s fairy tale “The Little Match Girl”, the soul of the little girl who sold the match finally reunited with the grandmother in heaven, and the reader was finally relieved. But for every child who reads this fairy tale, most people will have a question. If the little girl can sell the match, how good would it be? In fact, if the marketing idea is changed, perhaps the little girl who sells matches can fulfill her desire to sell the match. , to use his money to cure his mother.