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随着互联网用户规模及在线预订市场的不断扩大,酒店业主对在线营销的意识觉悟和力度也逐渐增强,网络团购风潮更是风起云涌。酒店团购风潮从去年开始呈现出越来越火爆的局面,数据显示,截至2010年底团购网站总数超2600个,预计2011年销售总额将达165亿元,相当于2010年的10倍,旅游团购、酒店团购也得到了快速发展,但与此同时,酒店网络团购营销自身也存在着诸多的局限和发展难题。
With the continuous expansion of Internet users and the online booking market, hotel owners’ awareness and efforts on online marketing have also been gradually enhanced. The online buying trend is surging. Hotel buying trend from last year, showing an increasingly hot situation, the data show that as of the end of 2010 the total number of buy sites over 2,600 is expected in 2011 total sales will reach 16.5 billion yuan, equivalent to 10 times in 2010, travel buy, Hotel buy has also been rapid development, but at the same time, the hotel network marketing itself also has many limitations and development problems.