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世界汽车产业将何去何从?亚洲的汽车产业将会如何发展?而欧洲和美国的汽车市场又将如何保持其现有的地位?对此,博世采取了前瞻性、多元化并具有社会责任感的经济型对策。在新兴市场蓬勃发展的同时,并不减少对成熟市场的投入:充分挖掘包括中国等新兴市场的优势只是博世策略的一部分,另一部分则是借助高技术含量的解决方案刺激发展疲软的欧洲市场。这一任务需要巨大的创新力,但这是博世在欧洲市场保持长远成功的惟一途径。
Where will the global automotive industry go? How will the automotive industry in Asia develop? And how will the automotive markets in Europe and the United States maintain their current position? In this regard, Bosch adopts a forward-looking, diversified and socially responsible economy Countermeasures. While booming emerging markets do not diminish investment in mature markets: Finding the best of emerging markets, including China, is only part of Bosch’s strategy, and the other is stimulating the weaker European market with high-tech solutions. This task requires great innovation, but this is the only way Bosch has long-term success in the European market.