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目的 以社会学习理论为基础,从认知、态度及行为意向方面初步探究电影中的危害健康行为对在校大学生的影响.方法 采用方便抽样方法,以社会学习理论为依据自制电子问卷和小组访谈了解大学生人群对电影中危害健康行为的看法以及对大学生的影响.比较2015年国内票房前7位电影中危害健康行为的镜头记录出现次数及镜头时长.结果 通过电子问卷共获得90份有效调查问卷,总分为(12.38±3.10)分,其中注意过程(2.30±0.87)和明星榜样效应(2.71±1.19)的得分较高.小组访谈的结果显示电影中的危害健康行为及明星的榜样效应对大学生的危害健康行为意向会产生一定影响.本次调查中选择的7部影片中存在不同程度的吸烟、暴力、性行为等危害健康行为的镜头.结论 目前上映电影中普遍存在危害健康行为,应采取适当措施控制电影中危害健康行为镜头的出现,以减少对大学生健康行为的影响.“,”Objective To explore the influence of health-risky behaviors in movies on knowledge,attitudes and behavior intention among college students based on social learning theory.Methods A e-questionnaire survey was conducted to explore the association between movie and health behaviors among college students by convenience sample method.Group discussion in college students were carried out to understand their opinions on the scenes with risk health behaviors.Top 7 movies which were released in 2015 were analyzed to find out the exposure frequency of health-risky behaviors.Results A total of 90 valid questionnaire were collected in e-questionnaire survey.The total score was (12.38-3.10),and the score of attention process (2.30 ±0.87) and star model effect (2.71 ± 1.19) were higher.The results of group interview indicated the health related risk behaviors and star model in movies would give influenced on the health behaviors of college students.All 7 movies had diverse scenes with health related risk behaviors,such as smoking,violence and sex behaviors.Conclusion There is a certain exposure frequency of health-risky behaviors in released movies.It is suggested that movie scene about health-risky behaviors should be controlled by appropriated measurements to reduce their influence oncollege students.