视觉传达是一种非常有效的信息传播形式,它将信息以视觉化处理并利用视觉化的信号进行传达和沟通。本文就视觉传达的传播功能为话题,分别从传播是情感性、传播的文化性、传播的有效性这三个方面来进行浅谈,从而说明视觉传达确实具有重要的传播功能。 Visual communication is a very effective form of information dissemination that visualizes information and uses visual signals to communicate and communicate. This article focuses on the communication function of visual communication from the following three aspects: communication is emotional, cultural transmission, and the effectiveness of communication, which shows that visual communication does have an important communication function.