诗词是中国传统文化的精髓之一,诗词作品的诞生与旅游有着千丝万缕的联系,诗词作品及其作者是旅游区重要的旅游资源,能形成区域旅游竞争优势。本文以赣南原中央苏区为例,分析研究红色诗词的旅游效应,并从红色诗词旅游效应的角度探讨相关旅游产品的开发与设计,进一步提升文化旅游产业竞争力。 Poetry is one of the quintessences of traditional Chinese culture. The birth of poems and works is inextricably linked with tourism. Poetry works and their authors are important tourism resources in tourist areas and can form competitive advantages in regional tourism. Taking the Central Soviet Area of ​​southern Jiangxi as an example, this paper analyzes and studies the tourism effects of the red poems and discusses the development and design of related tourism products from the perspective of the tourism effect of red poems to further enhance the competitiveness of the cultural tourism industry.