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让星巴克成为世界性流行文化的人,是其现任总裁霍华德·舒尔茨(Howard Schultz)。舒尔茨的咖啡王国崛起之迅速令人咋舌,而更让人始料不及的是,他在短短四五年间改变了美国人上百年来的喝咖啡的习惯——这一切都得从一次意大利旅行说起。
Starbucks has become a global pop culture, is its current president Howard Schultz (Howard Schultz). The rise of Schultz’s coffee empire is staggering, and even more unexpected is that he changed Americans’ habit of drinking coffee for centuries - in just four or five years - all from once Speaking of Italy travel.