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扩大文化消费是扩大内需尤其是扩大居民消费的重要着力点。要扩大文化消费,政府需从提高居民的文化消费能力,加强优质文化产品的生产和供给,健全文化产品市场和流通体系、降低文化消费的交易成本,积极提升文化基本公共服务水平、促进政府购买文化公共产品以基本公共服务的形式向居民免费提供等方面下功夫。文化的首要属性是其社会性。文化产品的生产和消费,应坚持政府和市场两种手段并举。既要调动各方面的积极性、促进文化产品生产,又要确保文化的社会属性、确保文化发展的正确方向和文化产品的质量。
Expanding cultural consumption is an important focus of expanding domestic demand, especially expanding resident consumption. In order to expand cultural consumption, the government needs to improve the cultural spending power of residents, strengthen the production and supply of high-quality cultural products, improve the market of cultural products and circulation system, lower the transaction costs of cultural consumption, actively promote the basic public service of culture and promote the government’s purchase Public cultural products should be provided free of charge to residents in the form of basic public services. The primary attribute of culture is its sociality. The production and consumption of cultural products should adhere to both the government and the market simultaneously. It is necessary to mobilize the enthusiasm of all parties, promote the production of cultural products, but also ensure the social properties of the culture and ensure the correct direction of cultural development and the quality of cultural products.