近年来,随着磐安“旅居兴县”战略的深入实施,乡村旅游发展迅速。本文运用SWOT分析法从优势、劣势、机遇和挑战四个方面对磐安乡村旅游发展的现状进行分析,并对该地区乡村旅游发展中存在的问题提出了一系列的策略与措施。 In recent years, with the in-depth implementation of Pan’an “Habitat Hing County ” strategy, rural tourism has developed rapidly. This paper analyzes the current situation of Pan’an rural tourism development from the aspects of advantages, disadvantages, opportunities and challenges by SWOT analysis. And it puts forward a series of strategies and measures for the problems existing in rural tourism development in this area.