经济新常态下,我国的市场环境发生了重大改变,国际化、网络化等特征日趋明显,企业的经营理念特别是市场营销理念随着市场环境的变化不断创新,出现了知识营销、网络营销、绿色营销、连锁经营渠道等新型营销新理念,通过了解这些新型营销理念,希望企业在不断变化的市场环境中赢得消费者,获得社会认可,赢得最终利益。 Under the new economic normal, the market environment of our country has undergone major changes. The features of internationalization and networking have become increasingly evident. The business philosophy of the enterprise, especially the concept of marketing, has continuously innovated with changes in the market environment. There have been many problems such as knowledge marketing, network marketing, Green marketing, chain management channels and other new marketing concepts. By understanding these new marketing concepts, we hope that enterprises will win consumers in the ever-changing market environment, obtain social recognition and win the ultimate benefits.