“互联网+”背景下,中国报业经营的“新常态”表现为两个趋势:一是传统经营模式日益坍塌;二是全力推进报业数字化转型。数字报业2.0的核心是“互联网+报纸”。这种新型业态与过去的“报纸+互联网”的数字报业1.0比较,至少有四个方面的不同:全面融入互联网;用户驱动发展;参与构建新型平台媒体;重新定义企业合作伙伴,构建经营新的经营模式。 Under the background of “Internet + ”, the “new normal” of China’s newspaper industry shows two trends: first, the traditional business model is gradually collapsing; second, it is making every effort to push forward the digital transformation of the newspaper industry. Digital Newspaper 2.0 is the core of “Internet + Newspaper ”. This new format is at least fourfold different from the previous “Newspaper + Internet” Digital Newspaper 1.0: Full integration into the Internet; User driven development; Participation in building new platform media; Redefining corporate partners to build Operate a new business model.