随着旅游业的发展、旅游活动的大众化和人们生活水平的不断提高,高质量的旅游体验不仅是每个旅游者所极力追求的,更是衡量某一旅游目的地旅游活动开展成功与否的重要标准。因此,对旅游者的旅游体验进行调查研究,对于旅游目的地旅游活动的更好发展有着重要的指导意义。本文主要以江南六大古镇之一—乌镇为例,对乌镇旅游者的具体旅游体验进行调查分析,并结合调查结果对乌镇旅游发展提出了一些建议。本研究基础数据的获取主要采用了二手数据收集的方法,研究方法主要采用定性分析,分析乌镇旅游者旅游体验与乌镇旅游目的地旅游资源、设施设备的关系。 With the development of tourism, the popularization of tourism activities and the continuous improvement of people’s living standards, the high-quality tourist experience is not only sought after by every traveler but also a measure of the success of tourism activities in a certain tourist destination Important criteria. Therefore, the investigation and study of the tourist experience of tourists has an important guiding significance for the better development of tourism activities of tourist destinations. This paper mainly takes Wuzhen as one of the six ancient towns in southern China as an example, investigates and analyzes the specific tourist experience of Wuzhen tourists, and puts forward some suggestions to Wuzhen tourism development based on the survey results. The main data used in this research is the second-hand data collection method. The research methods mainly use qualitative analysis to analyze the relationship between Wuzhen tourist experience and tourism resources and facilities of Wuzhen tourist destination.