牌子就是商标,名牌被称为市场竞争的“姓氏”和“特殊通行证”,是企业的无形资产。从市场经济学的角度来分析,它具备“五性”: 1.竞争性当今世界市场竞争激烈,产品能否站得住脚,取决于商品的质量。这里所说的质量不仅指商品的实体,而且还包括许多无形的特点,如包装、价格、交货期和售后服务等。一个企业想站住脚,就得生产出品质优良,风格和性能独特的产品,到市场上去拼出一个名牌来。例如,日本丰田汽车公司的汽车不断更新,以性能好,耗油少,价格低廉取胜。 Brand is a trademark, brand name is called the market competition “surname” and “special permits”, is the intangible assets of enterprises. From the perspective of market economics, it possesses “five qualities”: 1. Competitiveness The market in today’s world is highly competitive and its products can stand a solid foundation, depending on the quality of the products. The quality mentioned here refers not only to the entity of goods, but also to many intangible features such as packaging, price, delivery and after-sales service. A business wants to stand still, you have to produce high quality, style and performance of unique products to the market to spell out a brand name. For example, Japan’s Toyota Motor Corporation cars constantly updated, with good performance, low fuel consumption, low prices to win.