在韩国,上至总统,下到普通民众,都将饮用国产米酒作为爱国的象征。过去几十年间,民众一直对“马格利”牌的米酒情有独钟,但随着竞争的日趋激烈,该酒的市场份额逐年萎缩,虽然厂商绞尽脑汁,却始终难以走出困境。2011年年初,董事会决定出资2亿韩元(约合人民币120万元),为“马格利”征集广告语,并成立了“广告语 In South Korea, up to the president, down to the general public, will use domestic rice wine as a symbol of patriotism. Over the past few decades, the public has been soft on the ”Magang“ brand of rice wine, but with the increasingly fierce competition, the wine’s market share has shrunk every year, although vendors racked their brains, but has always been difficult to get out of the woods . At the beginning of 2011, the Board of Directors decided to invest 200 million won (about 1.2 million yuan) to solicit advertisements for ”Magang“ and set up a ”slogan