近年来,我国大中城市连锁企业发展呈现增长快速、竞争激烈、规模不断扩大的态势。自1994年以来,我国连锁企业以每年70％的速度递增,占社会商品零售额的7％。2000年我国商业连锁百强企业销售额982亿元,店铺总数7685间。企业平均销售规模从1997年的2.4亿元发展到2000年的3.8亿元。随着规模的不断扩 In recent years, the development of chain enterprises in large and medium-sized cities in our country presents the trend of rapid growth, intense competition and ever-expanding scale. Since 1994, China’s chain stores have been increasing at an annual rate of 70%, accounting for 7% of the retail sales of social goods. In 2000 China’s top 100 business chain sales of 98.2 billion yuan, the total number of shops 7685. The average sales volume of enterprises increased from 240 million yuan in 1997 to 380 million yuan in 2000. With the continuous expansion of the scale