一、战略联盟的含义战略联盟的概念最早由美国DEC公司总裁间·霍普兰德和管理学家罗杰·奈格尔提出。战略联盟是两个或两个以上的经济实体,为达到共同拥有市场、共同使用资源等战略目标,通过各种协议、契约而结成任何股权或非股权形式的共担风险、共享利益的长期联合与合作协议,包括合资、研究与开发协议、定牌生产、特许经营、相互持股等形式。 First, the meaning of strategic alliances The concept of strategic alliances was first proposed by Intergraph, president and president of the U.S. DEC, and Roger Nigel, a management scientist. Strategic alliances are two or more economic entities. In order to achieve the strategic goal of jointly owning markets and using resources jointly, various types of agreements or contracts form a shared or non-equity risk-sharing and long-term sharing of benefits Joint and cooperation agreement, including joint ventures, research and development agreements, Dingpaishengchan, franchising, mutual ownership and other forms.