任何一种产品、一种产业要发展都必须考虑走名优化之路,品牌战略便成为一个企业发展战略中的一个根本性课题。发展品牌战略的几个要点: ——敌我对比:巩固自己的“核心竞争力”,什么是核心竞争力——科学的思维逻辑应是“宁当鸡头,不当牛后”,争一流和 Any product or industry that must develop should consider the road of name optimization. Brand strategy has become a fundamental issue in the development strategy of a company. Several key points in the development of brand strategy: - Contrast between enemy and self: Consolidate their “core competitiveness”, what is the core competitiveness - The logic of scientific thinking should be “Ningdengtou, improper aftermath”, contend for first-class and