随着新媒体发展的一日千里,传统纸质媒体从传播力到影响力、从发行到广告,都受到了前所未有的冲击。作为全国唯一一家省级公安类报纸,《平安时报》在这场变局中也时刻感受到压力,近年来,我们通过对报纸细分市场的分析,确立了服务“平安浙江”建设的报纸定位,在品牌打造中注重差异化策略,进一步坚持舆论自信,做到 With the rapid development of new media, the traditional paper media has had an unprecedented impact from its distribution to advertising. As the only provincial-level public security newspaper nationwide, “Peace Times” always felt the pressure in this changing situation. In recent years, we have established a newspaper serving the construction of “Safe Zhejiang” through the analysis of newspaper market segments. Positioning, focusing on brand building differentiation strategy, and further adhere to the media confidence, to do