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开展中国特色社会主义理论体系宣传普及活动,是新闻媒体承担的一项重要职责。新媒体的出现,对主流媒体既有的理论宣传方式带来了不可避免的冲击。本文认为,可以从以下三个方面努力,做好新形势下的理论宣传普及工作:通过新媒体了解公众的理论需求,增强理论宣传普及的针对性和有效性;适应新媒体时代公众信息接受方式的变化,创新理论宣传普及形式;借鉴新媒体的言说方式,增强理论宣传普及的亲和力和吸引力。
Carrying out the propaganda and popularization of the theoretical system of socialism with Chinese characteristics is an important responsibility undertaken by the news media. The emergence of new media brings an inevitable impact on the existing theoretical propaganda methods of the mainstream media. This paper argues that we can work hard to promote the popularization of the theory under the new situation: to understand the theoretical needs of the public through new media, to enhance the pertinence and effectiveness of theoretical publicity and popularization; to adapt to the public information acceptance in the new media era The innovation theory popularizes and popularizes the form; draws lessons from the new media’s speech way, enhances the affinity and attraction that the theory publicizes popularizes.