近年来,随着国内经济的迅速发展,人们的生活水平也在逐步提升,使旅游业快速发展。不过,随着旅游业的不断扩大,管理水平也需提升,这也是旅游企业在激烈社会竞争中发展和生存的关键,但是在具体的旅游管理中仍然存在部分问题。本文主要针对旅游管理中的问题进行分析探讨,同时提出部分有效的优化途径。 In recent years, with the rapid development of the domestic economy, people’s living standards are also gradually increasing, which has enabled the tourism industry to develop rapidly. However, with the continuous expansion of tourism, the management level needs to be improved. This is also the key to the development and survival of tourism enterprises in the fierce social competition. However, some problems still exist in the specific tourism management. This article mainly analyzes and discusses the problems in tourism management, and at the same time proposes some effective optimization ways.