零售企业在面对消费者的时候,自己的绩效将在很大方面受制于当地市场环境以及自身的条件的影响,正是由于这种市场的不确定性给零售企业带来了巨大的挑战,使得母国原有的技能无法发挥,这使零售专业技能转移有了自己的用武之处。 Retail enterprises in the face of consumers, their performance will be largely affected by the local market environment and its own conditions, it is precisely because of this market uncertainty for retail enterprises has brought enormous challenges, Making the original skills of the home country can not play, which makes the transfer of retail expertise has its own useless.