论文部分内容阅读
花卉,至古都是赏心悦目,陶冶情操,带给人愉悦幸福感觉的载体,现在随着花卉产业化,花卉培育的科学化,作为旅游业的一个重要分支,花卉业得到了蓬勃发展,越来越多的旅游者开始青睐花卉旅游。然而花卉旅游不仅是造一个花园,开发一个花田,或是举办一个以xx花为主题的节事活动那么简单,这种普通的走马观花式旅游已经不能满足旅游者的需求,在体验经济的背景下,花卉旅游如何从传统的“二维平面”式观赏旅游到“三维立体”式体验旅游就成了一个主要的研究方向,而本文则主要探讨了在体验经济背景下的花卉旅游产品的设计。
Flowers, until ancient times are pleasing to the eye, cultivate sentiment, bring happiness and happiness to the carrier, now with the flower industry, science of flower cultivation, as an important branch of tourism, the flower industry has been booming, more and more Many tourists began to favor flower tourism. However, flower tourism not only makes a garden, develops a flower field, or organizes a xx flower-themed festival activity as simple as this kind of ordinary cursory travel can no longer meet the needs of tourists in the experience of economy In the background, how flower tourism has become a major research direction from the traditional “two-dimensional plane” tour to the “three-dimensional” experiential tourism, and this article mainly explores the background of experiential economy Flower tourism product design.