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电信市场的价格竞争不再被视为法宝,品牌竞争和服务竞争才是电信市场竞争的最终目标,国内电信市场的品牌竞争和服务竞争已经开始,可是还存在着一些弊端。介绍了品牌的内涵和多品牌策略对品牌内涵的影响,重点阐述了电信市场竞争中企业品牌承诺的实现。就品牌竞争和服务竞争加以分析,特别是对品牌内涵的塑造进行探讨。
Price competition in the telecommunications market is no longer regarded as a magic weapon. Brand competition and service competition are the ultimate goals of the telecommunications market. Brand competition and service competition in the domestic telecommunications market have already begun. However, there are still some drawbacks. Introduced the connotation of the brand and the influence of the multi-brand strategy on the connotation of the brand, and emphatically expounded the realization of the corporate brand promise in the competition of the telecom market. To analyze the brand competition and service competition, especially to explore the shaping of brand connotation.