因文化与旅游的互通融合而衍生出的文化旅游产业已经呈现出前所未有的生机和活力,旅游创新与文化创新深度融合,成为推动产业升级,提升竞争力的重要支点。高校校园旅游作为一种全新的旅游方式、独特的文化载体,日渐成为旅游市场的新生力量。本文以苏州地区高校为载体,从高校校园旅游的特点入手,针对苏州特有旅游资源进行分析,论述了开发校园景观旅游资源的必要性,挑战非传统名校开展高校校园旅游市场的前景。 The cultural tourism industry derived from the intercrossing of culture and tourism has shown unprecedented vitality and vitality, and the tourism innovation and cultural innovation have become the major fulcrums for promoting industrial upgrading and enhancing competitiveness. As a brand new traveling mode and unique cultural carrier, campus tourism in colleges and universities has become a new force in the tourism market. Based on the characteristics of college tourism in Suzhou, this paper analyzes the unique tourist resources in Suzhou, discusses the necessity of developing tourism resources of campus landscape, and challenges the prospects of non-traditional elite colleges in developing the campus tourism market in colleges and universities.