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双线作战的百丽,压力可谓不小。这也解释了,为什么百丽积极跨界运动、服饰,以期填补百丽的整个业绩。7月13日,百丽宣布加入了海淘大军,旗下电商优购时尚商城上线首尔馆,瞄准韩国品牌服饰。然而,大环境不佳,曾经的“女鞋大王”百丽国际控股有限公司(以下简称“百丽”)日子并不好过。一面是线下业务频繁关店,今年第一财季(3月~5月)关店速度进一步加快,平均每半天就关店一家;另一方面电商业务尽管表现不错,优购商城仍然没有实现盈利。
Belly fighting the two-lane, the pressure can be described as small. This also explains why Belle actively cross-border sportswear, with a view to filling the entire performance of Belle. July 13, Belle announced to join the ranks of the sea Amoy, its e-commerce Buying Fashion Mall on-line Seoul Museum, targeting Korean brand clothing. However, the environment is not good, once “Belle International Holdings Limited (hereinafter referred to ” Belle ") days are not better. On the one hand, frequent off-line business, the first quarter of this year (March to May) to further speed up the closure of the store, on average every half-day shut down shop; on the other hand, although the good performance of e-commerce business, you still have no shopping mall gained profit.