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移动互联网技术的发展给媒体传播格局带来了颠覆性的改变,这一改变也影响到了不以经营为目的的高校媒体格局。近十年来,高校媒体仍是以校报为主要宣传媒介,在高校新闻宣传中占主导地位;随着互联网的普及,校园新闻网成为新兴的校园媒体,被广大师生所认可;近两年,各高校开始陆续建设微信公众号,其成为和校园新闻网并驾齐驱的又一重要网上宣传载体。虽然以互联网为媒介的校园新闻网和微信公众号的影响力与日俱增,但
The development of mobile Internet technology has brought disruptive changes to the media distribution pattern. This change has also affected the non-operation-oriented college media structure. In the past ten years, the media of colleges and universities still rely on the school newspaper as the main media of propaganda, which dominates the news propaganda of colleges and universities. With the popularization of the Internet, the campus news network has become a new campus media and recognized by the majority of teachers and students. In the past two years , All colleges and universities began to build the WeChat public account one after another, which became another important online propaganda carrier that kept pace with the campus news network. Although the influence of the Internet-mediated campus news channel and WeChat public account is on the increase,