橱窗陈列是服装终端销售市场一个不可忽视的环节,是产品促销和品牌文化传播的最直观窗口。随着整个服装营销环境的改变,国内各大服装品牌纷纷开始注重橱窗的陈列设计,橱窗已由原来的一个单纯吸引顾客的展示空间变为容纳多种艺术因素以及品牌个性的强烈反映。所以橱窗陈列设计的好坏,对服装卖场的销售业绩以及品牌特色的传播起到至关重要的作用。 Window display is a clothing terminal sales market can not be ignored, is the most intuitive window of product promotion and brand culture. As the entire apparel marketing environment changes, the major domestic clothing brands have begun to pay attention to the display design of the window. The window has changed from a simple display space to attract customers to accommodate a variety of artistic factors and the brand’s strong reflection. Therefore, the design of the window display is good or bad, the sales performance of clothing stores and the dissemination of brand characteristics play a crucial role.